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Broadcasting_IMC_2022
Name:      Aakash Agrawal

Building a quality media and audience reachability are the two most important factors is new trends in television broadcasting. As in day-to-day life we observe that the world is misinformation of fake news, the quality of the information became a primary challenge for many companies. Furthermore, according to the research, only 8% of people in the world use to watch TV only, 36% of people use only digital platforms for consuming the news. It is becoming usual not to have a TV at home, but to use a computer to watch news and shows.

Hence, to solve such a problem broadcast industry came with new innovations and adaptations which will solve the quality as well as reachability issue faced by the industry. This is made possible through using new 5G technology, AI, machine learning, e-commerce and data analysis.

The AI is most often used in video analytics and manages the manual process. Which will work faster with the new 5G technology, and this will reduce the human intervention and ultimately increase the quality delivery contents.

One of the essential steps in the broadcasting digitization process is using a new content delivery system. it means that TV and broadcasting cover all possible places in our homes. As mentioned above, people are preferring smartphones and computers to access any news and shows. Hence, to reach them through such devices, television and broadcasting industries had introduced themselves on OTT technology platforms. The future of broadcasting TV is almost dependent on building a close connection with users in all apps. It means that they can find news, weather forecasts, or other real-time generated content in their favourite apps for consumers. This will help the television and broadcasting industry to reach the maximum people with updated information with easy navigations.

“Through these technologies, the streaming can be made automated and updated. Digitalization and new 5G technology in the industry will change the future of broadcasting industry”.

-Aakash Agrawal

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